Working with Mugiwara was great. Very responsive when I asked for changes.
- Trotter Design Group
How Trotter Design Group started their logo design journey
Who are you known as?
Trotter Design Group
Tell us a bit about who you are and the people you reach
Trotter Design Group is the parent brand to multiple design-oriented sub-brands that are home lifestyle oriented: home interiors, home styling, furniture design, etc.
The logo needs to work across all media and be convertible to black and white.
Brand attributes include: friendly, approachable, crisp, clean lines, not stuffy, large but feels small, easy to work with, fun/funny, easy going, direct, firm
The brand will guide the target to improve quality of life, transform people in their living spaces/lives, helping transform their emotions through their living space/home. But, to be clear, I don't want this to come off as a touchy/feely brand. This is just the end result of ones engagement with the brand--they will feel great about their home.
The broad target is men and women looking to improve the quality of their lifestyle and home through livable, affordable design but are unsure as to how to get it.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
NOTE: the colors noted below are what the auto-select program honed in on but I am open to most colors (tho not earth tones). And I think I prefer non-primary colors. So, please explore a variety of color combos and I am open to multi-color logos (but only if it makes sense for the logos--not for the sake of adding a lot of colors).
Greens: Growth, harmony and success.
Reds: Energy, action, passion and love.
Oranges: Creativity, adventure and happiness.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I suspect most of my target will be women but I don't want the logo to lean too much to the feminine. More specific to clean modern design. Colors that are rich but not primary colors. An unorthodox example but, see attached colors as seen in a salad.
Some of my current interiors work can be seen in my portfolio at http://www.trotterstudios.com/portfolio. That site is about to be updated so don't look at the site layout so much as my portfolio of interior designs (from home staging). You can also see my home staging sub-brand logo at this site (trotter studios)
One additional thing to note is that I wouldn't want the logo to have images or drawings of a home or furniture in the logo. While that is what it represents now, this brand may take on additional directions as it grows so the focus for the logo is more about lifestyle in general and the "design group" than it is specifically about home and furnishings.
I wouldn't mind a logo that has TDG as part of it or some sort of icon as part of it but the icon needs to make sense for the brand--not an icon for the sake of having an icon.