A note about the logos we used from the sample gallery: The common
theme is a delicate or artistic graphic that looks handmade or drawn
in some way, easy to read text that is clean but looks a little
unusual. The examples are not to be taken literally. The Oregon
Distillery is probably the closest example of what we would like, but
not those colors. We are looking for creative applications of our
brief. You are the designers who can come up with an interpretation of
what we want better than we can.
To understand the feeling of our business...here is some wording from
"At Upscale Resale CT, we believe every piece deserves a fresh start.
We believe every home deserves the opportunity to be reawakened. We
believe that there is value in quality, gently used furnishings. We
believe selling that great piece and refreshing your home should be
simple, hassle-free, and cost-effective.
Alicia and Sunan created Upscale Resale CT in 2014 as a natural
extension of their respective businesses selling people's valuable
belongings and organizing their homes. Both women found their clients
searching for a simple way to buy and sell home furnishings. Together
they offer a full suite of services for clients wanting to downsize,
purge, organize, or redecorate their homes.
Alicia and Sunan's collaboration leverages 15 years of experience in
organizing, problem-solving, consignment, and online sales. They share
a passion for helping others and a penchant for finding that a
solution that is customized for each client. This rare combination
offers a service and commitment to clients that is truly unique. "
We want the logo to be simple, clean, friendly, and relaxed with a
current/contemporary clean look that shows a some sophistication.
Upscale, as in our name but NOT fancy, luxurious or prestigious. The
image should reflect what we do as a service and the value we offer.
Important to have a logo that will work well on both the website and
also iphone app/ipad. We want it to be recognizable on the iphone app.
We do not want a house in the logo. Our business is more about our
service and furnishings/home decor, not about the house itself.
We are new, so we expect to have other design work we would need for
digital and print, such as business cards, postcard mailers, website
redesign and iPhone apps.
We have a current website, with no logo but a general look you might
want to check out: http://www.upscaleresalect.com. That's why we need
you! To really launch our brand! Thank you.