The logo does not necessarily need to integrate the West Wind brand name. The product itself is called (West Wind) Html Help Builder. West Wind is our company branding, which would be nice but is not necessary if it distracts from the design.
Our audience is mostly software developers and corporate departments that need to create structural documents and knowledgebases.
Logo needs to work transparently on top of other single colored backgrounds (white, dialog grey primarily)
Focus is on a Web logo/emblem and an icon small identifier.