Martin in Austin got their new logo design by running a design contest:
Who Is Armadillo Jo?
Check out Martin in Austin's Logo design contest…
Food & Drink
Brief: Armadillo Jo will be an Austin based online retailer of specialty roasted coffees from around the state of Texas. The coffee business can be broken down into three key segments: Cost Brands: Low quality coffee with bitter taste and lack of freshness. Premium Brands: Medium quality, mass produced, typically over roasted to create consistency in flavor. Coffee can remain on a retailer’s shelf for an extended period of time losing some of the most interesting taste profiles. Specialty Coffee: Typically a small/medium roaster using the best quality beans available. Very knowledgeable about the roasting process, regional differences in beans, taste profiles, with a high premium put on freshness. Most are geographically isolated in the general area surrounding the home roasting city. As such, most orders are picked up at location or are sold to local restaurants. Usually, they are concerned about the quality of life for those living in developing countries, sustainability, quality, and the protection of the environment. The coffees are ordered online prior to roasting to ensure freshness, and are shipped within 48 hours of roasting for the best experience and taste. The goal is to give coffee consumers the ability to enjoy and sample a variety of coffee available from across the state from the comfort of their home. This selection can be found in one location at “ArmadilloJo.com” (website under construction). They no longer have to settle for ok coffee (Starbucks) or bad coffee (Folgers). Armadillo Jo Coffee will only sell coffee that is “Better than Starbucks”. The premium green beans will be sourced through Texas suppliers and roasters, but will come from different parts of the world. Coffee will be clearly identified as being one or more of the following: sustainable, rainforest, shade grown, fair trade, and organic. Armadillo Jo is the name, as well as the mascot for the coffee company. He is a native Texan, and will have a “Born & Bred in Texas” feel. As with all things Texas, think in terms of “Bigger, Bolder, and Better”. Armadillo Jo wants to use all Texas suppliers when possible, and has a distinctive anti-corporate mentality. Instead of shareholders in Seattle, Armadillo Jo wants to support local businesses, charities, and the community in general. Armadillo Jo will use and offer ecofriendly supplies where permitted, and will try to be energy smart and environmentally friendly in its operations. Do not be too overt with this message, but subtle references in design and color are fine. There could also be a line of Teas in the future. AJ intends to sell other coffee supplies like kettles, mugs, brewing equipment, grinders, etc… Logo Design Elements: Colors – It should consist of no more than 3 colors (warm, ecofriendly, but still represent a dynamic company.) The design must translate to look good in black and white. I am thinking shades of brown & green, but open to designer suggestions. Be careful with Tan, as some of the packaging could be tan like a grocery bag. Design - Communicate via invisible vocabulary. Incorporate a minimalist design with a highly custom twist (No ClipArt). Distinctive, appropriate, practical, graphic and simple, look fresh for a long time. Recognized when inverted and resized. Bold and confident, but give them a chance to discover some subtle design element. Format – Vector format, fit in a square, no special effects (gradients, drop shadows, etc…), looks good large & small, avoid too many intricate details. Font – TTF, Reflects coffee, daily ritual, and Texas tone. Type is easy to read, adjusted for space between letters.
Logo types to explore
I've updated this to reflect guaranteed payment, and they are converting to a blind contest for me. Sorry I didn't set it up this way to begin with, but this is the first time I've used this, and I thought those two changes would avoid some of the issues designers have with not being paid or other designers stealing their original concepts. I'm very interested in supporting your own creativity, and want to make sure you know that I will pay and not bail after seeing some designs. I can't believe people do that! The name can be incorporated into the logo image or placed under the logo image. Despite the attached design idea starters, I am not looking for a clip art like logo. The WWF logo and the apple logo are good clean designs that do not look like clip art. Also like designs with hidden meanings. Please feel free to use your imagination. I am looking for something that is simple in design, but conveys the complex relationship between the elements of a socially responsible Texas coffee and tea company (progressive and green concepts in a conservative state) The armadillo is the mascot of Texas.
$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Martin in Austin collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Our designer really came through. She listened to the feedback we were giving her, made the changes and took the next logical steps for us. Our logo is better than we could have hoped!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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