Create new logo and website for a new bathroom experience

Bathroom therapy

No slogan yet. Any proposal will be appreciated.

The company designs and sells a wide range of bathroom equipment from cabinets to bathtubs, including toilets, shower enclosures, basins, shower trays ... no accessories. It has gained significant market shares in the entry-level/first price category, in the 25 years of its existence, through the DIY channel.
The new strategy with the brand "Bathroom therapy" is to use the experience and skills for creating and manufacturing bathroom equipment to reach for new customers, in an upscale market. Our new offer is developped around upgraded cabinets and bathroom units (no showers, trays, tubs or toilets) with very qualitative finish, a refined design and with a promise to bring a renewed bathroom experience. The new experience will be centered aroud 2 axis
- well-being in the bathroom: through aromatherapy, light therapy, smooth and warm solid surface basins, easy access for people with disabilities, ...
- green oriented benefits with special water saving taps, water consumption measurements, heat producing materials, ...
The new range will also boast an exclusive line of products designed by an Italian furniture designer.
The new range will be upscale, design-minded and affordable. Our target are customers who want a beautiful bathroom with distinctive features at an affordable price.

I'd like to explore the following colors:

Blues: Knowledge, trust, calm and honesty.
Let designers make suggestions:
Aquas: Empathy, compassion, clarity and precision.

The new logo and associated colours must reflect the new upscale strategy. The current image of the company is associated with a cheap Chinese good importer.
As we design all the cabinets with a team of R&D engineers and have special exclusive production lines, we want our image to be more of a manufacturer, specialized in cabinets and bathroom units. It should represent our know-how and extensive successful experience.

The website should reflect a new bathroom experience based on
- well-being
- energy saving features.
It should give the customer a "made for you" and accessible feeling. The special effort we are putting into designing trendy and modern cabinets should also be felt. But it should not intimidate the customer by being too exclusive or distant.

Page 1 : home page with objective of making the customers feel a new experience in the bathroom area. Include
- bathroom picture
- short presentation text: title "20 ans d’expertise dans l’univers de la salle de la salle de bain
subtitle: Un acteur reconnu
Depuis 1992, en conjuguant design, innovation et savoir-faire, LT AQUA + a su s’imposer sur le marché de la grande distribution en France et à l’étranger grâce à une large gamme de produits pour la salle de bain, composée de meubles, de cabines de douche, de baignoires, de vasques, WC et lavabos.
Notre présence dans plusieurs pays (France, Espagne, Pologne, Italie, Belgique, Chine, …) nous permet d’être à l’écoute des besoins du marché tout en étant au plus près de nos lignes de production.
- logo
- menu bar "Bathroom Therapy - Products - Innovations - Contacts - Bathroom therapy Pro - site map"
- mention of Group Hammel with link to their website and other sites of the group http://www.robinetterie-hammel.fr/

Page 2: product presentation
- big picture of product set in bathroom context (use one of the pictures above)
- product name as title
- small text of presentation with main benefits highlighted "• Caisson avec deux ou quatre tiroirs à fermeture progressive. A suspendre.
• Séparateurs de tiroirs en verre.
• Façades de tiroirs en MDF laqué, coloris au choix.
• Côtés de caisson en MDF laqués blancs.
• Intérieur de tiroir gris.
• Plan résine de 5 cm d’épaisseur avec côtés arrondis et une vasque préformée.
• Miroir 80 ou 120 à suspendre, collé sur panneaux de particules mélaminés. Option LED"
- available dimensions
"Dimensions disponibles :
Meuble 80 : L81 x P46 x H63 cm
Meuble 120 : L121 x P46 x H63 cm
Colonne : L30 x P35 x H110 cm
- colour choices with colour samples and names "Coloris : Lagon, Rouge, Taupe."
- zoomed in pictures of product features (handle, drawer inside, legs, ...
- button to go back one page
- button to go back to main menu

Page 3: product info for professional reseller
- picture of product
- dimensions
- codes
- technical drawing
- technical data

Page 4: presentation of Bathroom Therapy; text with context, company know-how, partnerships, objectives, benefits for consumer, highlights, bathroom pictures on the side to illustrate main points.