mercasyhardware needed a new logo and hosted website design and created a contest on 99designs.
A winner was selected from 15 designs submitted by 4 freelance designers.
Boxthorn
We supply military equipment - bags, packs, holsters, ammunition pouches. Our target audience are those in the military or security industries all over the world.
I'd like to explore the following colors:
Greens: Growth, harmony and success.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Light neutrals: Purity, balance and sophistication.
We do a lot of business in the South Pacific, to a Melanesian and Polynesian customer base. Images that are euro- or american centric may not be 100% relatable. Boxthorn is a hardy plant and is difficult to get rid of. It is spiky and unpleasant to deal with.
We would want a solid, gritty theme. We are making a product that is meant to be rolled in the dirt and put through a lot of punishment. Military inspired imagery.
Homepage: Large backdrop image with prominent links to following pages.
About us: Brief on company
Contact us: Address, phone number, query box.
Online shop: catalogue of goods with links to purchasing page with search function.