How Scott123472 started their other clothing or merchandise journey
Who are you known as?
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Zenroq flip flops are to be positioned as an alternative to Haviannas, Quiksilver, and Billabong flip flops. Zenroq cares abouts its community, the environment, and actively promotes this character trait. Its target market are those individuals (men and women) who want to associate with brands that care about others and aren't just about making money. More specifically, they are targeted at men and women aged 15-35.
We have a cause worth associating with and people want to be part of this community. Zenroq makes a difference.
What inspires you and how do you envision the design for your business?
Zenroq needs three men's designs and three women's designs. We do not want loud or abrasive designs but an understated strength that reflects the community spirit that our brand is met to represent.
We have discussed the possibility of having Zenroq logo down the centre of the flip flop which would be two shades darker or lighter than the sole. the strap will be rubber as well with a molded Zenroq logo on the strap. However, we decided to see what other designers would come up with. It may be similar or completely different but it must remain within the confines of the brief.