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We have a home study course for stock market traders here in Australia, and have been selling it well for the past 2 years. We sell it via mail order right accross Australia, and to date, have been sending out an info pack to people who request one from one of our ads, but now, instead of just getting the info pack, we want to also send them a free book to go with it.
The idea is that the book will get read, and then entice the reader to then purchase the full home study course.
So I guess, that in a sense, the book needs to sell the course.
The book will be about 200mm x 130mm, and will contain about 70 pages or so .. not too many that it won't get read, but also enough that it conveys the right message.
Because the book is going to be given away rather than stocked in a bookshop, it will not need a barcode on it, but it needs to look professional enough that the person recieving it feels like they are getting something of real value (for nothing), which will also boost our credability.
The title of the book will be "How to make money on the Australian stock market" by Brent Price.
It needs to convey the message that trading is profitable, fun, and easy. Lots of people are scared about trading or investing, and are a little nervous. We need to give the impression that we can make it simple, and also lots of fun.
I'm not looking for the images of expensive cars, and houses, and people sitting on the beach. I think that those images put people off, and have been done to death. I want the book, although free, to be something that someone would want to pay for, and feel like the answers to their questions are inside.
We have now given out our info pack to well over 30,000 Australians over the past 2 years, so we could use that as another form of credibility, along the lines of "proven trading methods as seen by 30,000+ Australians"
I also have some excellent testimonials from past clients who are using my trading strategies, and are making money, and have sent through their testimonials. We could add some of these to the back of the book perhaps?
Anyhow, thanks for taking up the challenge. I look forward to your concepts and ideas. Also, may give further work down the track, as I want to revamp home study course, which consists of books, videos, CDs etc.