MORE TARGETED DIRECTION: After reviewing a few emails I want to give more specific ideas, instructions. First I would like this to be a 2 sided mailable post card... first side is copy and back side is more company information (I included a sample mailer we did for INTERCOM sales that can show you what the back side looks like)
ON THE FRONT: HEADING - "We Installed or Serviced your ALARM in the past, We would like the opportunity to do it again."
"H&W alarm is a socially concious security company. Not only do we make a difference in helping to keep your family and/or business secure, but through our SAFEIMPACT program we donate a large part of our profits back to local and global organizations who combat issues that affect the safety of all of our children."
Some of these issues we are involved with: Fight against Human Trafficking, Foster Care Mentoring Programs, Orphan Care, At Risk Youth Awareness.
I would like on the piece our basic montioring price $23mo.. the fact that we: NO PHONE LINE REQUIRED, NO LONG-TERM CONTRACT, 24/7 STATE OF THE ART MONITORING CENTER, SAVE ON YOUR HOME OWNERS INSURANCE
Some other tag lines you can use (optional)
'Security is a community concern, the community is our concern'
'Securing your home/business, giving back to make our communities safer and impacting the world around us, is our business.'
'Help make an IMPACT, simply by doing business with us.'
By switching to H&W Alarm from your current provider you will: Recieve more personalized service and often better response times, In MOST cases pay less than you are paying today for the same monitoring service, Not be tied to Long-term One-sided financial contract, Potentially save hundreds of dollars on your home owners insurance, Know that you are doing business with a company dedicated to making our world safe - not a company dedicated to marketing and long-term contracts.
No Preference on Colors (but we are a SECURITY COMPANY - so strong colors BLUE/GREEN/RED tend to show better)
This will be a mailing and am open to a larger size than noted (Not too large though)
Use what you can... I look forward to your ideas.