We're looking for a 6 x 8 postcard to be sent out via direct mail to cabinet makers, pitching our Trade Professionals Program Full color, both sides, landscape orientation. We'll be using our company spokes-model as part of the design. You can see all of her stock images at http://www.shutterstock.com/cat.mht…s=12369235.
There should also be images of knobs, pulls and perhaps other cabinet hardware on the postcard. You can find examples of what we sell at https://www.knobs.co.
We want to get across the idea that 1) we're the knob professionals, they'll get amazing products from us; 2) we're going to give them personalized service that none of our competition will match. They'll get a dedicated designer working with them to get the best products for their cabinets; 3) They'll get incredible benefits, including pricing, free samples, rewards, and the best online shopping tools.
Also, we can give a coupon code for 10% off on their first order after they've been accepted into the Trade Professionals program.
Feel free to be creative with the approach and the headlines. I do have some text in mind that could work, but I also want the designers to be able to be creative if they have ideas about what will work.
If copy is not your thing, you can use the headline, "We Know Knobs Like You Know Cabinets!"
It's a mailing, so of course we must leave room for the stamp and address.