Harbord Wines is seeking to develop a new label (Product Brand under Harbord Wines ) called Julian Rocks.
Julian Rocks is an icon in Byron Bay, New South Wales and has a lot of marine life around it. See http://www.julianrocks.net for all the history and details of marine life.
You will need to produce a label for the front and one for the rear.
See this website for all label laws .... http://www.wineaustralia.com/austra…?tabid=256
We want two (2) tiers levels of wine:-
(1) will be an everyday medium priced product that is about Byron Bay.........one white and one red wine in this level.
The white will be called an "Classic Dry White" (Known as Semillon, Sauvignon Blanc) but we will use SSB as "Sun Surf Babes".
The red will be called a "Classic Dry Red" (known as a Cabernet, Shiraz, Merlot) but we will use CSM as "Combi Surf Malibu"
The above labels need to be funny, quirky and eye catching. Byron bay where Julian Rocks is, is the most easterly point of Australia and a haven for back packers looking to surf.
(2) will be an everyday premium priced product which will use straight varieties like Chardonnay, Riesling, Shiraz and Cabernet.
We thought we could use the different types of marine life here on the front label to separate the varieties.
Julian Rocks under the Harbord Wines Company name will need a logo and I think we should use the Julian Rock image/shape.