calebh got their new product label by running a design contest:
Amherst Brewing Collaboration Beer Label
Check out calebh's Product label contest…
Food & Drink
Latitude of Home
Description of the product
Collaboration beer between Amherst Brewing and Aeronaut Brewing Company. This will be a beer can label. This is an IPA brewed with norwegian kveik yeast.
Description of the product target audience
We have a fan base of craft beer drinkers in the state of Massachusetts. This beer can will be sold at our brewpub and be distributed throughout the state.
This beer name is an excerpt from an Emily Dickinson poem. We are based in Amherst, MA where the Emily Dickinson Museum is and we draw inspiration from her work. Aeronaut is a brewery in Somerville on the other end of the state. They drove out early in the morning to spend the day brewing this beer with us, and back home after we were done. We will also be heading out to their brewery to brew another beer. I would like to have both breweries logos visible (Amherst Brewing on top, Aeronaut on bottom). Both logos in solid black or white, depending on the label background color. I would like the title of the beer to be in the center of the label. We will need to have a government warning somewhere on the label, as with all alcoholic beverages. And it needs to state that the beer was Brewed and Canned in Amherst, MA by Amherst Brewing. Overall I would like a colorful, minimalistic feel, feeling of home.
What to avoid
No stock images. Colors included: green, yellow, orange. Helvetica for beer information (ABV, beer style)
5" x 8" beer label
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
calebh collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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