WbyGH-Bec got their new product label by running a design contest:
Australian Wine Label - Tooleybuc Creek
Check out WbyGH-Bec's Product label contest…
Food & Drink
BY : Geoff Hardy
Description of the product
New Australian private label wine range, reflecting everything that is unique about the Australian landscape. Refer to Dorothea Mackellar's My Country poem for inspiration (Verse 2 onwards).
Description of the product target audience
Wine drinkers in non-Australian markets such as China, USA and the UK.
Wine labels. Front and back. Avoid embellishments particularly the use of foil. Back labels such allow space for barcodes and regulatory requirements associated with US, UK markets. Australian landscapes or abstract representations of landscape and flora are ok.
What to avoid
The use of Australian animals such as Kangaroos, Koalas, Emus etc.
h120mm x w80mm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
WbyGH-Bec collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 7 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
20-35 year olds, men and women, living in the US (think Austin, Texas), health conscious (non-GMO, vegan, gluten-free)
Professionals aged 20-70 and into a “healthy and fit” lifestyle. People with dietary restrictions like diabetics and gl
middle to high income individuals (primarily middle). Price range per bottle: $18-$30. Age range: 26-40 year olds. New g
To clean the grates on your bbq.
Target market is age 7-80. Anyone who can indulge in sweet treats without any medical concerns. Anyone who enjoys baking
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