mdruce got their new product label by running a design contest:
Beer Label for Red Rock Brewery
Check out mdruce's Product label contest…
Food & Drink
We operate a microbrewery and three brewpubs in Salt Lake City and Park City, UT.
What's your vision?
We are preparing to place four of our beer styles into grocery stores. The beer styles are: - Amber Ale - Honey Wheat -IPA Junior -Zwickel The beers will be sold individually and also in a 4-pack container. We are looking for a new label concept that is versatile enough that we can use it for each beer style. In other words, the package remains the same for the most part, with the exception of the "style" of the beer. Our local competitors have positioned themselves heavily on illustrations, outdoor elements, and adventure themes. We want to differentiate from these brands by moving towards a more simple, clean, contemporary design. The Red Rock logo should be a primary element of the design. The type of beer should be a secondary element. Maybe the origin of our beer (Salt Lake City) becomes a design element as well. Certain verbiage will be required to meet state and federal regulations in the small print that will generally be placed at the side of the labels. Feel free to be creative with color if it suits your purpose and differentiates the packaging. Our bottle is dark brown glass (sample image provided)
Here's a design that caught our eye: http://www.thedieline.com/blog/2010/8/20/pembroke-craft-brewery.html It's simple & unique. The basic design covers different beer types, but with a change in color. Our website is: http://www.redrockbrewing.com
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
mdruce collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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