jan_paesen got their new product label by running a design contest:
Brand and bottle design for a new Belgian Hybrid Brew
Check out jan_paesen's Product label contest…
Food & Drink
Viva, [subtitle] Extra Brut Belgian Hybrid Brew
Description of the product
Viva, is a new fancy Belgian hybrid brew both served as apero as après. It comes in an exclusive eye catching looking bottle, typically served in bars, clubs and exclusive restaurants. If people see this bottle, they want one as well !
Description of the product target audience
Gender neutral both male as female Age: 25+ to 60 years old People who like to go out, enjoy life, party & eat out Higher income level, packaging must have an exclusive though eye catching look
What is needed ? - 'Viva' brand / typography / colors and style. You can play with the typography and capital letters of the product name ViVa - vIvA - vivA - Print design for the bottle. We plan to use a round & round, fully wrapped, shrink sleeved or printed bottle (see attachment for example, style should be more eye catching though). The bottle will be sealed with a cork for exclusive touch. Foresee space for mandatory product info as well (Alcohol %, volume, ingredients, bottle date, label Belgian Quality, info icons etc), well integrated in the rest of the bottle. The word Viva symbolizes: - lust for life - joy - something that lives, our brew is also containing living organisms Image we want to express ? - Made for sharing, bringing people together - Exclusive though catching - Expensive but high quality - Optionally express our Belgian origin, since this is associated with high quality brews
What to avoid
- too crowded flashy design, it needs to have an expensive, stylish though eye catching look
- Will be served in 75cl (big) bottles only - As indicated above, we will use a fully wrapped (360°) shrink sleeved packaging or printed bottle which will be sealed with a cork to have a champagne kind of look (see attachment for example).
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
jan_paesen collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Our target audience are affluent 20-40 year olds who are avid coffee drinkers, in the US.
Anyone who is interested in taking their food to the next level. Chef's, home cooks, restaurants, grocery stores, etc.
The typical use of the product is a beer drinker in Queensland and Australia.
it will be sold to our existing customers in premium bottle shops and restaurants , typically male , 30-55, high inco
Australians love mexican food so this will be sold form c stores to restaurant chains
Millennials, young families, young professionals. Our product is made not just for children, but for adults looking for