richardkupecz got their new product label by running a design contest:
Canadian Premium Vodka Design - Win and be internationally recognized!
Check out richardkupecz's Product label contest…
Food & Drink
Other color requirements
I'm also willing to look a metallic as well.
Description of the product
We are a commercial distillery, focusing first on Vodka, then we will branch out in other spirits. We would like a brand to fit in between Grey Goose, Belvedere and Absolute (Do not copy the brand, we don't want to be known as the knockoff). Clean Etched. We are Canadian, we are wheat/rye based, organic and we do think that is a small differentiation. Our target is to be slightly more cost effective but for a eye catching bottle. We do plan on moving out of straight vodka to other vodka derivatives like flavored blends. So the base brand should be able to extend out. Take the image I uploaded and make it your own, all the prinicipals at the company like the moon and reflection with a 3D effect. Up to the final designers on how you depict it. We have no logo or website, we are planning on using the base design of the bottle label design to be the basis of further work.
Description of the product target audience
We see ourselves as a mid/premium market bottle service vodka then a rail bottle. Our target audience is the middle to upper class 21-50 years old, international market but starting in Canada, USA, Mexico and Europe first. Income level would be $50K - 100K+. With the plethora of vodkas on the market we want to stand with the established brands and be slightly more cost effective (not to say that we are a cheap product).
Top: Cork – We are look for a colored, metallic or cork texture for the top. Inside we would like to see the cork texture or a colored internal cork – Up to you. We are looking for an over label with OCTAVIA Vodka on it – type set it any way you want. Front: Name: OTAVIA Content: Vodka Take Line: Ultra Smooth Sub Bottle Type: Rail, Premium/Fine, Ultra Premium/Fine Sub Brand: Leave room or show how we would incorporate a Flavoured sub brand like cucumber pepper. (Imaging and color) Location: (Nothing) or Imported - based on sales market Marking: Maple leaf (perhaps embossed) or Canadian Flag Content: 40% ALC/VOL – 80 Proof – 750ml Manner of Declaring – Alcohol by Volume Declaration The percentage by volume of alcohol must be shown as "X % alcohol by volume" or be abbreviated "X % alc./vol." or X% alc/vol. Alternatively, the percentage may be in the middle of the declaration and shown preceded by the abbreviation "alc." or "alc" and followed by the abbreviation "vol." or "vol" (for example: "alc X% vol" or "alc. X% vol.") [B.02.003, FDR]. Location – Alcohol by Volume Declaration The alcohol by volume declaration must be shown on the principal display panel (definition) [B.02.003, FDR]. For wine containers, the principal display surface (definition) includes any area, excluding its top and bottom, that can be seen without having to turn the container [CPLR 2(1)]. Language – Alcohol by Volume Declaration The alcohol by volume declaration must be shown in both English and French [B.01.012(2), FDR]. The French translation is "X % d'alcool par volume". When abbreviated, the statements "X % alc./vol.", "X% alc/vol", "alc X% vol" and "alc. X% vol." are fully bilingual. Optional Tag Line: Bottle and Distilled in Canada – Purely optional Notes: The front content should not block the 3D imaging from the back. When it sits in ice or on light or on the shelf we want the mountains and reflection to be clearly see and follow you. Back: Main 3D effect Image: Please use your own rendition of the mountains, moon, stars and reflective water in the images above. We are looking for you stylization of this. We want the image to be unobstructed by the front text. When you walk by the bottle I want the mountains to follow you so you will need to wrap the image on to the sides (this is your creative control). Please try one with the moon and without. Please. The refection I feel in important but play with it in your style. We own the image so feel free to do whatever you want to it. UPC Code: On the bottom somewhere we need space for a UPC Code. Product Origin: Product of Canada with flag or Leaf Produit du Canada - Optional Optional Product Description: Canadian Grains. Glacial Water. All Natural Charisma. OCTAVIA Vodka is the creation of over 100 years of distilling excellence. From the foothills of the Canadian Rockies comes a family recipe that is the embodiment of Canadian Spirit. Natural, Clean and distinctively smooth; we pride ourselves on being of the highest of quality and all natural Canadian content. Our recipe incorporates organic grains and is put through our unique process of purification and refinement to create its one of a kind smoothness. In the final dilution process we at OCTAVIA use water from the high peaks and natural springs of the Canadian Rockies enabling us to maintain a our ultra smooth finish. Straight-up, on the rocks or mixed in your favourite cocktail you can taste the freshness of the Canadian purity. OCTAVIA - Ultra smooth, Ultra Canadian. Content Warning: "Government Warning: In accordance to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery and may cause health problems." Optional Content: 40% ALC/VOL – 80 Proof – 750ml Optional Marking: Maple leaf (perhaps embossed) or Canadian Flag Optional Tag Line: Bottle and Distilled in Canada – Purely optional Optional Recycling Image. Optional No drinking and driving Image.
What to avoid
Anything CRAFT LOOKING we are NOT looking for. We are going for mid/premium classic. It can be fun design; but clean looking idea's, feel free, Absolute hit the nail on the head with that one. However, I do like the Grey Goose / Belvedere look and feel (do not be a knockoff).
The dimensions are attached in the PDF's.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
richardkupecz collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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