Calvin21 got their new product label by running a design contest:
CARIBEANS Coffee Roasters
Check out Calvin21's Product label contest…
Food & Drink
Other color requirements
see our attachments for color ideas
Lykki is our company but the new coffee brand is CARIBEANS
Description of the product
This is a "house brand" of coffee we are producing to sell to our office customers. Our main company is lykki.com and we have a fun brand that is all about happiness in the workplace and our office are decorated like a Caribbean beach town. So when we decided to make our own coffee brand, we thought of this play on words Caribean. See our doc with design ideas. What you are designing is the font and logo for the Caribeans coffee roasters brand. I have laid this out in a mock label - since this is what we ultimately need designed to place on our packaged coffee bags.
Description of the product target audience
Workers in an office. They need to feel the coffee is of high quality with a bit of romance
Coffee bag label and brand name design
What to avoid
4.5" wide x 7" tall
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Calvin21 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
20-35 year olds, men and women, living in the US (think Austin, Texas), health conscious (non-GMO, vegan, gluten-free)
Those looking to be at their peak performance and very interested in health and wellness with natural, health boosting i
Female, 25-55, hour north of Austin, Tx, average income
College educated, 60-40 male/women, urban, 21-39 year olds
Dogs, any age Customers age 30-55
Target market is age 7-80. Anyone who can indulge in sweet treats without any medical concerns. Anyone who enjoys baking