Harry1 got their new product label by running a design contest:
Celebrities & Wine
Check out Harry1's Product label contest…
Food & Drink
We are launching a new line of affordable wines for $15.00. They are being developed by an award-winning wine maker (2008 wine maker of the year in California) and a famous chef (James Beard-awarded chef). The wines are very surprising, when you consider that the wine maker, Ehren Jordan, made wines for the last 25 years, that were very difficult to access - long waiting lists (Turley Wine). And, his blend brother in this project is Robert Del Grande, a well known chef, known as the Father of Southwestern Cooking. Robert holds a PhD in biochemistry and is a wine aficionado also. Robert is preparing 15 minute quick recipes that pair well with the wines. Our target audience is upper middle class consumers of wine - not wine experts but people who enjoy wine. The wines will be sold in supermarkets and liquor stores, so the label needs to stand out on the shelf.
What's your vision?
We want you to design our label for the wines. We want both the front and back panels. The powerpoint brief will give you the name, the symbol, and all the necessary information we need on the labels. We need creativity on fonts, colors, borders, etc.
Please see the file below The egg beater is in one of two files also THE LABEL SIZE IS 3.5 inches X 3.5 inches.
$799 Gold package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Harry1 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Athletes (male/female) ages 16 and over, Bodybuilders, health enthusiasts, people pursuing a healthy diet or trying to l
consumers of 30-45 age group, corporate/business people
We'd like the bottle to appeal to a large demographic, from ages 20-60+, men and women.
Ages 21-35 who want an alternative drink to beer. Location mostly LA and NY. Male and women consumers about 50/50 split.