alexander.concannon got their new product label by running a design contest:
Chance to be creative, modern label needed for supplement brand.
Check out alexander.concannon's Product label contest…
Food & Drink
Function is a premium supplement brand. The product I need a label for is called "Top Up" its designed to add a healthy boost to meals or top up after the gym. Ingredients are all organic and vegan. Target audience is young professional men. They are aware of what goes into their bodies and into health and fitness but NOT gym junkies. The brand reflects this new attitude to health and well-being.
What's your vision?
I need front and back labels designed for product pouches. Labels need to be 110mm× 165mm with 3mm allowance for bleed/trim line. Front label mandatories: Brand name FUNCTION product name TOP UP Other info: Organic Protein. Sprouted Brown rice & pea with mesquite & vanilla. There are no mandatories in terms of colour palette but aesthetic is to be modern and fairly minimal. Back label: NUTRITION PANEL AMOUNT PER SERVE Energy 483kj Protein 20.1g Fat Total 1.3g - Saturated 0.1g Carbohydrates total 5.1g - Sugars 2.0g Sodium 106mg AMOUNT PER 100g Energy 1610kj Protein 67.1g Fat Total 4.5g - Saturated 0.4g Carbohydrates total 16.9g - Sugars 6.5g Sodium 354mg INGREDIENTS Certified Organic Sprouted Rice Protein Powder (43%) Certified Organic Sprouted Pea Protein Powder (40%) Certified Organic Mesquite Powder (14%) Vanilla Flavoring Powder, monohydrate dextrose (3%) Net Weight ................... 450gm Servings Per Package ... 15 Serving Size ....30gm (scoop incl inside) BEST BEFORE. 28/02/2017 BATCH NO. PBII100100 CONTAINS CERTIFIED ORGANIC INGREDIENTS MADE IN AUSTRALIA FROM IMPORTED INGREDIENTS ________________________________________________ ALLERGY WARNING: Processed in a facility which also handles nuts STORE IN A COOL DRY PLACE OUT OF DIRECT SUNLIGHT. REFRIGERATE AFTER OPENING manufactured & Packaged by Private Label Superfoods Australia 4/12 etheridge st, eumundi, 4562 TEL: 1800 44 77 25 Net Weight – 450gm Servings per Package – 15 Serving Size – 30gm Net Weight of package (450gm) needs to be included Best By Date & Batch No. ( Batch no. is PBII100103 & Best by date is 10th Oct 2017) Ingredients need to be listed (including the percentage of each individual ingredient) Allergy Warning need to be included. attached examples also include Warning Statements. The Manufacturers name and contact details need to be included on the packaging. I've included several examples from other brands from my supplier on how this has been done. Please in essence replicate that.
My supplier mocked up front and back labels please see these as a loose guide (but the suppliers efforts were not right). They give more context as to how the product will look. Pouch will be matte black.
A$399 Bronze package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
alexander.concannon collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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