skywingscjs got their new product label by running a design contest:
Create an artistic label for premium Chinese liquor!
Check out skywingscjs's Product label contest…
Food & Drink
We produce Baijiu in Maotai, the known best place for distillery and sorghum planting in China(the liquor is distilled from the brewed sorghum), we target at Chinese urban middle class, age from 28 to 40, likely to show their taste by choosing different products.
What's your vision?
We have a not nice-looking bottle here, we'd like to have a label design for that bottle to reborn artistically, like artists' creations on the bottle of Absolut Vodka did, although I do admit that our bottle is uglier, but that make it a interesting challenge right? And this is a design that involve both Chinese and English text, would make it more interesting as well. This label is for a new product named 白肩雕 (Eastern Imperial Eagle, the name in English, or White Shoulder Eagle, if you translate it character by character from Chinese), a 10 years aged Baijiu (53% Alc./Vol) from Maotai (茅台), 500ml per bottle. Eastern imperial eagle travels to Shenzhen, the southern coastal city where our company and main market located, every winter.*We want the logo a silhouette of the imperial eagle. *The label should contain: 1, the alcohol% by volume (53% Alc/Vol) 2, Place of production (产自茅台/Maotai) 3, name of the product (白肩雕/Imperial Eagle) 4, Age (十年陈酿／aged 10 years). *We also wanted a small label to cover the cap.*As for the back label, please use the following paragraph in the quotes as the text: "每一瓶白肩雕酱香白酒均在茅台镇的酒窖中历经了10年的陈酿，由茅台镇享誉盛名的调酒大师精心调制而成。赤水河上游国务院下令保护的水源，茅台当地的上等小红梁，与赤水河峡谷得天独厚的地理环境，赋予白肩雕卓越的香气与无与伦比的口感。" *A single back label not strictly required, it could be a single label around the bottle as well. _______________________________________________________________________________________ The size of the bottle: 19cm in height, 7.5cm the diameter of the bottom surface (no design needed on the bottom surface). The diameter of the cap: 2.7cm. Please use your imagination, thank you guys! (There are two pictures for your reference, one is the white bottle which is the one waiting for the label, another is the vector graphics of a product using the same bottle, I put it here in case you need it, I think they are ugly but sorry it's hard for me to grab a picture of the bottle so far.) ------------------------------------------------------------------------------------------------------------------ Well several complement here: 1. I would really like to have colours different than red and yellow cause so far this sort of combination is everywhere in the liquor packaging in China. 2. The silhouette, I want it to be not that traditional, the one of Grey Goose vodka is a nice example: the silhouette of a flying goose, simple but powerful. I think this picture might make a good silhouette, but please use whatever is the best: http://goo.gl/t2oiob 3. I prefer this to be more western in style, actually why don't you try a pure English version and then add the Chinese on it, in the case that make the design any easier. 4. The colour of the cap doesn't necessarily have to be red. But at last, please do whatever you think is the best.
$499 Silver package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
skywingscjs collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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