Darrenjgarvey got their new product label by running a design contest:
Create a beer can label for a craft brewery!
Check out Darrenjgarvey's Product label contest…
Food & Drink
Other color requirements
Theme should definitely be black and yellow/gold... We would be open to other colors, but everything we do revolves around these colors.
Stewbum & Stonewall Brewing Co.
There is no particular name
Description of the product
These are stick-on labels for 32oz aluminum cans (called Crowlers) that will be filled with craft beer. If you're unfamiliar with what a Crowler is, please google it, and see the images below, but they’re basically really big beer cans.
Description of the product target audience
Beer drinkers ages 21+
This will be for a stick on label for 32oz cans (called Crowlers) of craft beer. These labels are "generic" with the name/style/date and beer information (such as ABV and IBU) written on with a sharpie (since they can be filled with any of our beers). Therefore it should have an area to write this things in (see examples of crowler labels below for reference) It should also include "32oz" as well as our trademark phrase of "Pour On The Craft". Also needed is the standard GOVERNMENT WARNING for alcohol which can easily be found online. Lastly, the "Certified Independant Craft" logo attached should be included (fairly small, and near our address, or the corner of the label... our address is 96 North King Street, Honolulu, Hawaii 96817. We're open to fun instructions/graphics for recycling, etc. Design/Color aspects: Black background...... Yellow/Gold accents for sure (think pittsburgh steelers colors). Main logo color should be white, the drop shadow can be yellow/gold. Modern and clean, with maybe a watermarked/abstract background. See examples below, and read our story on our website, checkout our instagram as well to get a feel for what we're about. Social media links/icons should also be incorporated.
What to avoid
Although we are located in HAWAII, avoid tacky/cliche type hawaii references like palm trees, surfboards, etc.
6" tall x 10" wide
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Darrenjgarvey collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Athletes (male/female) ages 16 and over, Bodybuilders, health enthusiasts, people pursuing a healthy diet or trying to l
60% female, urban audience, millennial, hipster, health conscious folks. Age 25-45. Imagine the people you'd find in a h
We'd like the bottle to appeal to a large demographic, from ages 20-60+, men and women.
21 years old and up!