alan NS got their new product label by running a design contest:
Create Fantastic Fun New label For Bubbly, Fruity New Wine
Check out alan NS's Product label contest…
Food & Drink
August Wine Group
Description of the product
Fruitsecco is an exciting new product to the United States. It is a fizzy and fruity drink with 8% alcohol and invigorating flavors of fresh fruit. It is crisp and lively with a hint of sweetness. It is sold is a great little bottle. The product has been sold in Europe for a while (see attachment for European name and label) but we are renaming it, rebranding it and launching it in the US. Very Exciting
Description of the product target audience
Our consumer will skew more female but not 100%. It will likely be purchased by urban professionals in urban areas around the country.
We need three labels designed for the three different flavors - Strawberry, Lime and Mango. It is a smaller bottle and the label size and shape needs to match the European label. The name is fruitsecco and besides the label dimension restrictions we are open to any and all designs. The three labels can be the same or can look different as long as they feel like they are the same family. The label should be fun and interesting and stand out on a crowded shelf. One thing you may want to add to the label is &#39;Europe&#39;s #1 Sparkling Wine Producer&#39;. We are OK if the brand name is spelled out or if you decide to stack it &#39;Fruit&#39; &#39;Secco&#39; for design purposes.
What to avoid
With a smaller label we just need to be careful to not make it so crowded it is hard to read.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
alan NS collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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