Arnaud & Nelly got their new product label by running a design contest:
Create the first label and character of a dark humour beer
Check out Arnaud & Nelly's Product label contest…
Food & Drink
We're a young couple settling the Rhone valley (south east of France). we're starting our winery and brewery.
What's your vision?
we'd like to design the first label of our range knowing that: our blond/lager beer will carry the green color, the pale ale an orange color, the dark a blue and the stout a black color. the main character of our beer will be a goat (a male, quite evil, has to be black not a white goat). the idea is to depict him in different situations, but always in an humorous, ironic, black humour, dark or cynical humour (the contrary of the cute, funny type). the back label will tell the story and explain the situation in further details, always in that same humorous style. for this first label, it makes reference to the birth of our range and brewery, but also more personally speaking to our new son's birth. the name of the beer is L'Augustin (name of our baby). we don't want the baby to have a face. We'd like the goat to do something bad to the baby, cradle, stroller etc. We've yet imagined 3 scenaris: 1) a cradle, a mobile with angels on top of the cradle, the goat on top of it changing the angels for demons, 2) a cradle in the background, the goat in the foreground planting needles in a voodoo baby doll 3) a cradle or stroller, letting some heavy noise of baby crying out (no face/picturing of the baby), and the goat trying to chop the baby off with an axe, and throwing his pitchfork to him These are 3 situations we've thought of, you're free to invent some more. As we don't want a funny ah ah illustration, we'd like the design to be quite sharp, a bit aggressive, really suiting that cynical, black, ironic humour. Text needed on the label: L'Augustin, (*)Bière Blonde, (*)50cl or 75cl (*)A consommer de préférence avant le: 13/06/2017 (*)Best before: 13/06/2017 (*) Alc. 7% Vol. Brasserie artisanale Arnaud & Nelly, 1510 chemin de Monerone, 07610 LEMPS, FRANCE Ingrédients: eau, malts d'orge, malts de froment, houblons, sucre, levures. Ingredients: water, barley malts, wheat malts, hops, sugar, yeasts. L001 www.arnaud-nelly.com The text with (*) must read on the same visual plan (all on the front, or all on the back, or all on the left or right side of the label) We'd rather avoid a special die-cut but if it really brings something special to the label, we'll go for it. Neck label not compulsory, but good if it brings something special to the packaging. We need a space for the barcode. 3,5cm x 1,7cm Either a front + back label or just a wider front label Size of the main label, within (these are the max height and width): 12cm high x 18cm wide for the 75cl 10cm high x 14cm wide for the 50cl An extra space of few lines is needed, so we can write a story about the name of the beer and the mischief of the goat.
the goat will make fun of situations or people, and have some evil behavior in all our labels. therefore, as it's the first time we draw the goat, its representation, graphism, is very important as it sets the mood for the future. we already have a logo. we think that, either the background of the label can be the logo (with a color filter that can change depending on the type of beer), or we can simply have the name of our company "Arnaud & Nelly" somewhere on the label (however we want to get rid of the slogan 'twisted cure'. the 2 first labels below will show you some styles we like. the 3rd is our official logo. the 4th is the original photo we used for the logo, with a green filter. the 5th is the type of goat we like (the head), although a bit too human (body), but this is just to give you an idea , feel free to invent this goat character. the 6th shows a botanist style with the arrows that we also like graphically speaking, as it will also allow us to further detail our story on the back label. the green logo and label will be used for our wines (as we also have a winery starting).
€739 Gold package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Arnaud & Nelly collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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