Deborah69 got their new product label by running a design contest:
Create the next product label for Gold Rush Brewery
Check out Deborah69's Product label contest…
Food & Drink
We are a microbrewery associated with the Klondike Gold Fields, a tourist attraction in Skagway, Alaska. We brew using local water and while we have a focus on beer, we are now trying to market a well-received root beer we produce and sell not only at our establishment, but in different restaurants in Skagway.
What's your vision?
The brewery has a logo which I will attach. What we are looking for this to be somewhere on the bottle but want a distinctive label that highlights the fact that it is the Alaskan water that makes the rootbeer so good. We thought about having a water truck (picture attached) on the label as well as the Alaskan mountains in the background. Again, our emphasis is on Alaska and water, The focal point should be the truck. We want the truck in the foreground with some Skagway mountains in the background while also incorporating a river, stream or spring into the picture. We want to use the truck because this is what we use to transport the water we use from our local mountain springs to our brewery, and the image should represent this to a certain extent. The image should look like a nice sketch/drawing or watercolor and we would like to use these five colors: white, blue, green, brown and black. To see a label that is a slightly similar style to what we are looking for, look at the attached 'Fat Tire' logo. It is simple, classy and uses earthy tones to get an almost rustic feel in a nicely framed picture. We would prefer if the boom above the tank of the truck and the rust on the truck could be removed in the final logo.
Final Round Notes: We would like to see a full label. What this means is that we want to see a three-panes wrapping label with a nutrition facts table on one side, a description of the company/product on the other side and the actual label artwork in the middle. Lets start taking the brewery logo out of the label artwork and simply include it above the product description. We want the entire label to be one big rectangle that we put on the bottle as one piece. Don't worry about what to write, just put in some lettering and words and once we pick the winner, we will fill it in... The bottles we are using are short glass bottles. The label is going to be about 3 1/8 inches tall, so keep that in mind, please. If you would like to see the kind of bottles we are using, look up Alaskan Brewing glass bottles. We really like all of the labels we have seen this far. If you could apply needed changes, we look forward to seeing the Here are the key things I think we want the logo to indicate and how it could do so. This is simply a list of ideas we could 'mix and match' to get a nice, simple, professional looking logo: 1. Water, water, water and more water. a. Use the water truck as a focal point, front and center in the logo. b. Have a river in the picture running through the logo- representative of Skagway River. 2. Made in Alaska a. Google search 'Made in Alaska' logo. It is a mother and cub polar bear and is a bona-fide way to signify a product is made in alaska. It is simple, sweet and universally recognized. It should NOT be a mainstay in the label or part of the logo. It is something that should be in the bottom or upper corner as an additional piece image on the entire label. b. Put Mount McKinley in the background c. Put script on the logo reading something like "Brewed in Alaska" 3. Highlight our ingredients a. Birch tree somewhere in the logo b. Spruce tree somewhere in the logo c. Script out "Made with Cane Sugar"
$500 Custom package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Deborah69 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
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