Erfan Natanzian got their new product label by running a design contest:
Create a one-of-a-kind label for our olive oil products
Check out Erfan Natanzian's Product label contest…
Food & Drink
Description of the product
We bottle different kinds of Spanish Olive Oil to sell in Middle East markets.
Description of the product target audience
Our main target audience are female (20-50 years old) with higher income levels, who are educated, health-conscious and interested in new products and tastes.
• Design structure We sell two types of Olive Oil (Extra Virgin and Refined). By using a puzzle-like illustration, we want that when we put the two bottles next to each other, they form a decorative pattern. The reason is to incentivize the customers to buy both, as putting them next to each other adds a nice decoration to their kitchen. We will use square-shaped bottles. A very crucial aspect in designing the illustration for these two bottles is that each bottle should still have a complete design on its own, so if someone buys only one of them, or puts them next to each other in any order, it is not deformed or incomplete. • Some examples to clarify what we want 1)The general structure Word files 1 show a schematic view of the front design of the two bottles, plus the text (English and Persian) on each. 2)Puzzle-like design of bottles Picture 2 and 3 present example of a design of bottles such that putting them next to each other forms a pattern. 3)General coloring theme Pictures 4, 5 and 6 show the general coloring theme we want to have: White background (our bottles are dark green); minimalistic and sleek design atmosphere 4)Stand-alone ability of each bottle Picture 7 shows the point that the design should be done in a way that each bottle still has a complete design on its own. So buying one of them is still ok. One initial suggestion is that, like what you see in picture 7, use the sides of bottles for this purpose. (like picture 7, our label is in one-piece which goes round the bottle) • Ideas for the puzzle We have three general ideas: 1)use an olive related illustration such as olive tree in picture 2 2)use a mosaic-like seamless pattern (Spanish, Arabic, Persian), like what you see in pictures 8, 9, 10 and 11. 3)surprise us with a nice creative idea • A final suggestion To make the process more efficient, I suggest that you first get an initial confirmation for the general idea/illustration and then proceed with implementing it on the two bottles.
Please see "file 1" for dimensions
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Erfan Natanzian collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
We had a wonderful experience working with Juan.
Not only he was great in generating original and creative ideas, but he was very fast and responsive in implementing them and modifying them based our feedback.
I would be very happy to work with him again.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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