WaywardGourmet got their new product label by running a design contest:
Create a Rustic/Vintage Label for Badass BBQ Brand
Check out WaywardGourmet's Product label contest…
Food & Drink
Walkin' in Memphis - Sweet & Smoky BBQ Sauce
Description of the product
We're branching out from our line of spice rubs to create BBQ sauces/marinades. This will be the first one we produce.
Description of the product target audience
Men 28-70, bbq and grilling enthusiasts.
The label should measure 3"H x 5"W. The look of the label on our existing spice rub jars has become known and we'd like to keep that aesthetic for our BBQ sauces: White on top and bottom, solid color in middle with bold text (see attachments.) You can take some liberties with it. We really like the worn-in, sort of dirty look. I'm not beholden to the fonts provided, but I'd like a similar look. We'd also like our "Wayward Gourmet" logo incorporated. Should also say something like "Crafted in New Hampshire the "Granite State." I'd like icons that I can use to show what the sauce will be "awesome for" such as chicken, beef, pork. The spice rub jars attached will give you an idea of what I mean. I'd like space on both sides for nutrition information and product description. Would just like a cool, bold label that has a somewhat gritty, rustic/retro feel.
What to avoid
No clipart of pigs wearing aprons or anything like that.
3"H x 5"W.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
WaywardGourmet collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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