Shrewd Foods got their new product label by running a design contest:
Create a sleek packaging label for Shameless Smoothies
Check out Shrewd Foods's Product label contest…
Food & Drink
Our product Shameless Smoothies is a 100% natural ready-to-use smoothie powder. Our smoothies are made from dried, high-quality fruits. They are full of natural vitamins and minerals and do not contain any added sugar or additives. Shameless Smoothies can be stored at room temperature and keep for several months. With the single serving pouches you can enjoy a yummy smoothie in less than a minute. Anywhere. Anytime. Our consumers are young professionals in their mid-20s to late 30s. They can be best described as active, confident, smart, stylish, but practical. They have a decent income (upper third), but are not rich. They like to treat/ reward themselves (e.g. fine wines, artisan foods, high-quality chocolates). They have a keen eye for design (e.g. they like/own perks such as apple products) and value quality products for a fair price (i.e. they probably wear quality brands such as Diesel, Nike, Boss, but not super-luxury brands like Prada). They are health-conscious, but not obsessed. If they work out it's either a power sport such as running, spinning, biking or an lifestyle sport such as yoga. Our brand wants to be conceived as sleek, stylish and modern and confident. For pictures ans additional info, have a look at our facebook page: https://www.facebook.com/shamelesssmoothies
What's your vision?
Our smoothie powders come in single-serving pouches, which are sold in cardboard boxes of 10. The boxes will be displayed in shops and cafés or seen on a shelf in the customer’s home. We need a compelling design for the outside of the cardboard boxes as well as the pouches, so that the customer wants to put them on display. In total there are 4 different flavours - same design, only with different colours, product name and ingredients. Important guidelines: - Please use only CMYK, not pantone colours - Resolution of 2400 dpi - Our corporate identity uses Century Gothic for text - Text can be no smaller than 1.2 mm in height - Colours: CMYK only, we want to use a colour coding similar to Lov Tea (http://de.lov-organic.com/tee-klassiker-1.html) with the boxes and pouches being the same colour as the smoothie (CMYK details for all 4 flavours provided below); besides the smoothie colour we only want to use white/black/greyscale, but no other colours - Please make sure to add a 2mm trim area around the outline - Text is provided in English and German (in this order) - please choose whether to arrange it by language or type of information Cardboard boxes - Cubic boxes with side length of 120mm x 120mm simple lid (template provided) - Use smoothie CMYK colour as main colour for the box - Information to include (please refer to PDF template "info box layout" for numbering) 1. Front: Shameless Smoothies logo (without slogan), below name of the smoothie flavour in German (provided below); “10 Portionsbeutel”; “www.shameless-smoothies.com” 2. Back: Shameless Smoothies logo (without slogan), below name of the smoothie in English (provided above); “10 single serving pouches”; “www.shameless-smoothies.com” 3. Left side: 100% Fruits - no added sugar, no additives/ 100% Frucht - kein Zuckerzusatz, keine Zusatzstoffe; Zutaten/ Ingredients (see details for each flavour below); “Nutritional values/Nährwertinformationen” as a table; add rows for: Energy/Brennwert (in kJ and kcal), Protein/Eiweiß, Carbohydrates/Kohlenhydrate, of which sugars/davon Zucker, Fat/Fett, of which saturates/davon gesättigte Fettsäuren, Fibre/Ballaststoffe, Sodium/Natrim; columns: per/je 100 ml*, per serving/ je Portion (200 ml)*; *prepared with water/ zubereitet mit Wasser; for values please use the exemplary the ones from the following website: http://www.innocentdrinks.co.uk/things-we-make/smoothies/peaches-and-apricots 4. Right side: “In weniger als 1 min zum Smoothiegenuss: einfach 160 ml kaltes Wasser oder Milch in ein Glas oder in einen Shaker geben. Den gesamten Inhalt des Beutels unter rühren zugeben oder in einem Shaker gut durchschütteln. Fertig!” “You are less than 1 min away from enjoying your smoothie: simply add 160 ml cold water or milk to a glas or a shaker. Add entire content of a pouch while stirring or mix well in a shaker. Ready!” Please include simple illustrations outlining these steps: 1. 160 ml of liquid in a glass and 2a) Add content while stirring 2b) shake in a shaker 5. Lid: Shameless Smoothies logo (with slogan) 6. Bottom: Include the following information (note that text is provided here in English and German): “Best before/ Mindestens haltbar bis” with a blank white box for a 20x10mm sticker below or next to it; company address: “Shrewd Foods GmbH, Nietzschestr. 17, 80807 Munich, Germany”, “Store in cool and dry place. Do not expose to direct sunlight. Consume within 2 hours of preparation.”, “Kühl und trocken lagern. Nicht direkter Sonne aussetzen. Fertiges Getränk innerhalb von 2 Stunden verzehren” “May contain traces of nuts.” “Kann Spuren von Nüssen enthalten.”250 g (10 x 25 g) e” “Net weight: 250 g (10 x 25 g)”; also include the “green dot” and “pap” recycle signs (files provided) Please leave the glue area blank (except trim/bleed of 2mm) Pouches - square pouches 118x118 mm - Sealing area of approx 7mm from each side; easy tear marks left and right approx. 1 cm from the top - Information for front: Shameless Smoothie logo with slogan, below name of smoothie flavour in English and German (provided below); single serving pouch/Portionsbeutel 25 g; http://www.shameless-smoothies.com Information for back: all information provided for cardboard boxes for 3-6 with exceptin of “pap” recycle sign - Colour can be printed on entire pouch - only graphics and text need at least 15 mm distance from each side because of the sealing process Our smoothie flavours: SHAMELESS BREEZE English Name: Shameless Breeze, Strawberry-Banana Smoothie German Name: Shameless Breeze, Erdbeer-Banane Smoothie Ingredients: Strawberry (35%), Banana (31%), Apple, Orange Zutaten: Erdbeeren (35%), Banane (31%), Apfel, Orange CMYK (%): 0, 84, 39, 0 SHAMELESS RED English Name: Shameless Red, Raspberry-Strawberry Smoothie German Name: Shameless Red, Himbeer-Erdbeer Smoothie Ingredients: Apple, Raspberry (21%) Strawberry (20%), Banana, Orange Zutaten: Apfel, Himbeeren (21%) Erdbeeren (20%), Banane, Orange CMYK (%): 0, 100, 55, 12 SHAMELESS BERRY English Name: Shameless Berry, Berry Smoothie German Name: Shameless Berry, Beeren Smoothie Ingredients: Berries (Blackberry, Blueberry, Raspberry, Strawberry) (53%), Banana, Apple Zutaten: Beeren (Brombeeren, Erdbeeren, Heidelbeeren, Himbeeren) (53%), Banane, Apfel CMYK (%): 0, 100, 30, 49 SHAMELESS BLISS English Name: Shameless Bliss, Mango-Peach Smoothie German Name: Shameless Bliss, Mango-Pfirsisch Smoothie Ingredients: Mango, Peach, Banana, Apple Zutaten: Mango, Pfirsisch, Banane, Apfel CMYK (%): 0, 0, 30, 0
We would like a very clean high end look and feel to our packaging, an example of packaging we like: http://de.lov-organic.com/tee-klassiker-1.html Please note: - we do not like any imagery of fruits on our packaging - we can not print on the inside of the cardboard boxes File formats We will need the file the following formats: EPS, PDF-based AI, SVG and layered PSD Please make sure we can edit the text (should all be in Century Gothic) as some of the information provided may need to be updated
€379 Silver package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Shrewd Foods collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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