nishpR got their new product label by running a design contest:
Create a Wine label for an exciting new brand - Chop 'n' Rump
Check out nishpR's Product label contest…
Food & Drink
Myliko International (Wines) Ltd.
Chop n Rump (there is an apostrophe before and after the n, but I cannot put it on)
Description of the product
A red wine perfectly suited for BBQs, grilled meats and roasted meats. Wine to be enjoyed with family and friends.
Description of the product target audience
Meat lovers, wine lovers, mainly male dominant, age 35+, middle income, brand to be sold nationally UK and exported globally.
We require a wine label designed, to fit in with the brand name and theme. The full name has to appear Chop n Rump (there is an apostrophe before and after the n, but I cannot put it on) but does not need to be on one line. Must include the grape varieties Garnacha - Tempranillo on the label. There is creative licence on the letters. We need the design to be eye catching and impactful. Imagery position not too important but the brand name to be higher up the label so that is the first thing that is visible. There must be images that tell the story of what the wine is there to do, which is complement the various meat options. A Pintrest Board to give you a look and feel. https://www.pinterest.co.uk/nishdk/chopnrump/
What to avoid
We do not want a garish label or design. Avoiding brash colours.
The label needs to be a portrait style. Label size can be any dimension you design however Max dimensions 100mm wide and 130mm high. Try not to have it too big unless the design needs it.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
nishpR collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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