mkponsen got their new product label by running a design contest:
Create a work of art out of a premium organic vodka bottle - (almost) nothing is off limits!
Check out mkponsen's Product label contest…
Food & Drink
T's Organic Vodka
T's Organic Vodka
Description of the product
A clean organic vodka, unparalleled in smoothness. Able to beat any other vodka brand - regular, premium, or ultra-premium - by taste. Certified organic, handcrafted and distilled in Amsterdam.
Description of the product target audience
Students and young urban professionals aged 18-35, willing to go beyond the bottom shelf liquor, drifting slightly under or around ultra-premium brands (Grey Goose, Belvedere, Ciroc). These people like to go to parties and festivals, and are willing to spend a little more for good quality of products - coffee, food, wine, liquor.
The bottle is as important as its contents. We encourage designers to get creative and turn it into a piece of art that can remain on your shelf, even after the bottle is empty. All that is restricted is the canvas, as the shape of the bottle is tall, slim and sleek. Our bottle should look luxurious, crisp, and premium. Our brand name should be clearly visible (T's), and our "signature" is a feather (possibly silver-tipped). We would like to incorporate the feather perhaps as the apostrophe between T and s, but mostly as a large and visible signature as part of/on our bottle. The T should be prominent. We think that it might look good to put "icing" (matte finish) on the bottle, but it's definitely not a necessity: we are curious to see the possibilities we haven’t envisioned yet ourselves (plus, partially iced or iced shapes would also be possible). We were thinking about possibly having the feather shown as the lack of icing, if that makes sense, with outlines of it in that see-through area. It would also be possible to use reliëf printing on the bottle. We were also thinking about the possibility to use the "lens effect" of the bottle by printing an image on the backside that is seen at the front through the bottle, if that would be possible (as for example Grey Goose and Belvedere have used). Again, these are just some ideas we had, but feel free to get creative! It should also say "organic", "Vodka" and "distilled and bottled" (or perhaps "handcrafted and distilled") "in Amsterdam" on the bottle. All contents will be screen printed onto the bottle, so the designed label will not be stuck to the bottle, but be part of the bottle instead. The vodka itself is extremely smooth and light, and has almost no "burn" after drinking. The first question often asked is: "This can't be 40% alcohol, can it?" We would like to show this lightness in the design. We would like to use clean colors (light blue, whites, perhaps silver) and perhaps some green for for example the word "organic".
What to avoid
As mentioned previously, we encourage designers to be creative. Preferably we'd like to avoid stock imagery.
As shown in the attached image, the bottle is 353mm tall, with a 7cm diameter.
€729 Gold package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
mkponsen collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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