ericsorkin got their new product label by running a design contest:
Creative and Fun Syrup Package Design - 1 Flavor!
Check out ericsorkin's Product label contest…
Food & Drink
Description of the product
Vermont based maple syrup, maple candy and maple cream maker. Highest quality, 100% pure, Grade A maple syrup with innovative flavors and barrel aging. Thanks to those who already submitted designs. Sorry for misunderstanding about multiple flavors in one contest. We are now just asking for the Maple Syrup flavor.
Description of the product target audience
Millennial (age 21 – 37) moms looking for something more creative and fun to share as a treat with family and friends.
Using the logo and illustration assets provided, we would like compelling syrup bottle (one flavor) that can stand out on shelf, but that retain a degree of whimsy, and a premium feel. Please read the creative brief in the attachments before beginning work as that attempts to help explain the design challenge in much greater detail. Designers should be free to use the different illustrations in whatever way they deem most effective. You may also make use of color as an accent around the illustrations, or even adding color to the illustrations directly. For the specific flavor illustrations there are EPS files (CS4) and also PDF files that are AiCC editable. Please let us know if you require a different file type. While eventually, we will have 3 - 5 flavor varieties of the syrup bottle for this contest please focus on the Pure Maple Syrup (illustration is of the pancakes and the hedgehog). For the syrup bottle, there is a cut sheet for a 8 oz. and a 16 oz. We are only designing for the 8 oz. (small) in this round.
What to avoid
Avoid stock imagery. Avoid too much blue or green colors. Avoid obvious maple syrup cliches such as maple leafs.
Cut sheets for 8 oz. syrup bottle. We have included a label template just so that you know what the mandatory inclusions are for U.S. ingredients, nutrition facts, manufacturer, bar code, etc. but you do not need to conform to this layout beyond leaving space somewhere for it on the back label.
$799 Gold package
Every design category has flexible pricing for all budgets. Product label starts at €269.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
ericsorkin collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Lana has been absolutely incredible to work with. As usual, we had a lot of questions and feedback and yet she very patiently went through everything in detail with us. We will certainly be in touch in Lana for future design projects! Thank you for the fantastic work.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
consumers of 30-45 age group, corporate/business people
We'd like the bottle to appeal to a large demographic, from ages 20-60+, men and women.
Men and Women - ages 25 to 60 yrs old. Health and well being enthusiasts