thomasu got their new product label by running a design contest:
creative label design for a nano brewery in Germany needed
Check out thomasu's Product label contest…
Food & Drink
Toms Hütte Bonn
Description of the product
Small nano brewery, located in Bonn, Germany, selling hand crafted artisan beers of premium quality. I brew those beers myself in a small craft brewery. The beer is sold locally. I brew a wide variety of different beer styles.
Description of the product target audience
Target group for the beer are beer lovers, men and woman of all ages, but the main target group are younger people from 18-40 that can affort a little higher price..
I would like a design for the label that expresses the local as well as the hand crafted by me (Tom) character. Bonn is located along the rhine river, so that could be a motive on the label. The design also should express the artisan, hand crafted part or my product. The logo does not have to be on the bottle, if it does not fit the rest of the design. I would like only a front label, since it will be easier to label the bottles that way. The label has to contain the following information: I will put text that should be on the bottle in quotation marks. The name of the beer is "white IPA". The word white should be in smaller letters then the word IPA. One text block has to be for the ingredients: "Zutaten: Wasser, Gerstenmalz, Weizenmalz, Weizenflocken, Hopfen (Cascade, Citra, Centennial), Hefe" new line "55 IBU, 14° Stammwürze", new line "Inhalt e 0,33l", new line "abgefüllt am 08.12.17, mindestens haltbar bis "30.09.18" (in very small letters). The alcohol content of the beer is "5,4 % Alc." A second text block has to be "Gecrafted und abgefüllt durch Toms Hütte, Alaunbachweg 10, 53229 Bonn" (please put all of this in very small letters). If you need any more information please let me know. I will be brewing different beer styles, so the labels should be recognizablen in a way that the customers will recognize it aToms Hütte label but also made look different, so they can tell the different beer style by the label and not just the text. Since I brew different beer styles, I need the design to be designed in such a way, that it is easily recognizable as "my" beer, but can also be easily changed for a different beer style, for which the logo should look a little different, for example by change in color, but may be only text. All files must be layered and editable. Adobe Illustrator, Photoshop, and pdf to be delivered.
What to avoid
Please do not use a bottle of beer, hops, malt on the label. Also, I do not like the usual hipster logo design style.
115 mm (width) * 85 mm(heigth)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
thomasu collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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