matt.redin got their new product label by running a design contest:
Cutting edge wine label
Check out matt.redin's Product label contest…
Food & Drink
Angove Family Winemakers
Description of the product
Red and White wine pair. 750ml bottle.
Description of the product target audience
Restaurants, clubs, hotels, Function centres and Cafes exclusively - no retail.
The Stonegate Wine brand in Australia is owned by the Angove family. Established in 1886 Angove Family Winemakers is looking to put a modern look to many of its labels under the guidance of the 5th generation who are now in charge of the business and is re-invigorating many of it’s brands to ensure they capture the millennial market Modern contemporary – no old world images of gates, pillars or walls – but still with a high degree of skill and craftmanship Think modern Think Guggenheim Bilbao and NY – out there cutting edge design Striking shapes and modern typography are essential Bold use of colour in a classy way is also OK
What to avoid
No Angove branding on front label
A$999 Gold package
Every design category has flexible pricing for all budgets. Product label starts at €269.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
matt.redin collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Wine needs mass appeal as sold internationally
60% Women, 40% Men 24 to 54 years of age, United States.
consumers of 30-45 age group, corporate/business people
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