alan NS got their new product label by running a design contest:
11 Dams - Help us create a cool upscale label for our new wine
Check out alan NS's Product label contest…
Food & Drink
Rocky Pond Winery
Description of the product
Background – We are a small family owned winery in Washington State – Rocky Pond. We are looking at creating a new brand that will be a single item Cabernet which will be crafted from our incredible vineyard that slopes gently down to the foot of the Columbia River. We want the image and style of this new brand to be very different from our current brand.
Description of the product target audience
The consumer of this wine is likely to be college educated, urban professional between 29-59. It will likely be 60% men 40% women. It will be a consumer that is familiar with the wine industry and is looking for a wine that visually appeals to them and looks expensive.
Story - Dams have become the lifeblood of the Pacific NW, there are 11 on the Columbia River. It provides the region with clean energy, controlled flooding, additional recreation areas and allows the region to turn eastern Washington where our vineyards are located into an incredible farming community. We use very little water to grow our grapes, but these dams are a big part of our community. Although the dams are a Godsend to many they are not without problems and one that we are concerned about is the restoring the salmon run. We are donating $1 from every bottle sold to organizations that help restore salmon runs. Imagery - We see several possible options with this label. Whatever the direction the label should appear upscale and reflect a +$20 bottle of wine. We are open to things like embossing, foils and diecuts. Beside the brand name 11 Dams on the label we also want the following information: ‘by Rocky Pond’ – this is the name of the winery and can be complimentary but certainly secondary in importance to the brand name. ‘Cabernet’ ‘2017’ ‘Columbia Valley, WA’ Possible Option #1 – create a unique design that could perhaps use different iconography (modern, symbolic, abstract, expressionist, impressionist, architectural). It could have all - or one - or any combination of the following themes – vineyards, grapes, barrels, river, dams, salmon, hills, sun Possible Option #2 – create a unique image that would be compelling to the consumer. The graphics could be open to interpretation, but one thought would be to have the 11 dam names either hidden in the graphics or subtly visible in the background. The names are: • Lake Bonneville • Chief Joseph • Grand Coulee • John Day • McNary • Priest Rapids • Rock Island • Rocky Reach • The Dalles • Wanapum • Wells Possible Option #3 – Your own interpretation - Create a look and feel using creative fonts and any design you think will grab people’s attention while making sure the wine looks upscale. The label will go on a Bordeaux wine bottle. The same bottle you would generally see Cabernet wines in.
What to avoid
It can not look cheap.
We can do a range of dimensions and can also do die cuts, embossing and foils
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
alan NS collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
A true artist both in design and working with people. He is patient working to make sure his clients are happy all they way through the creative process. Good communication and talent.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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