rielcruz got their new product label by running a design contest:
Design a catchy label for snack food product
Check out rielcruz's Product label contest…
Food & Drink
Sigla Sigla (meaning very lively)
Kick & The Nuts
Description of the product
We make nuts that are a little more lively and a whole lot flavorful. An adventurous mash up of global-inspired flavors on the old time favorite nuts. Hand-crafted with our signature "Sweet Rousing Kick." They are sweet, savory and surprisingly tasty. Savor the Flavor, Love the Kick.
Description of the product target audience
People who love spice and who are adventurous with flavors. No specific generation. Product is sold at gourmet specialty stores, upscale groceries and natural food markets.
Looking for a label that captures the excitement of our product. Our current label looks serious and classy. Given our playful product name, "Kick & The Nuts", we want it a little playful yet neat, attractive and gives a perception of quality. We'd like to see some illustrations , patterns and colors. We use glossy bronze stand up pouch with window, patterned after Starbucks special blend coffee packs. I will upload sample of current packaging. Our flavors are: Rosemary Spice, Ginger Sweet, Turmeric Leeks, Dark Choc Lace
What to avoid
We don't like actual photos of nuts on the front. We'd prefer illustrations more.
Stand up pouch 5 1/8" x 3 1/8" x 8 1/8" - glossy bronze Front & Back Labels: 4 x 3 inches
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
rielcruz collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
60% female, urban audience, millennial, hipster, health conscious folks. Age 25-45. Imagine the people you'd find in a h
We'd like the bottle to appeal to a large demographic, from ages 20-60+, men and women.
College educated, 21-39, living in urban and suburban communities. Slightly more men than women