shakhim1 got their new product label by running a design contest:
Design an eye catching label for an innovative new Rum brand.
Check out shakhim1's Product label contest…
Food & Drink
Natural Spirits USA LLC
Description of the product
Spiced Rum with a mystical Indian feel. Moksha in Indian heritage means liberation of the soul. This product is infused with 16 natural herbs giving it a distinctly spicy and unique feel and there is nothing similar in the market. We already have a product in the market with the name Bio Delight and we realized that the label is not appealing. It is too old school and simplistic. We are redesigning the label with a new name targeting a specific section. We already have the bottles in stock and hence would like to use the same bottles and design the labels that could be used on the existing bottles. Also the descriptive matter has to be the same is in the existing label because we got a Federal COLA approval and wouldn't like to run into too many objections. You can get inspiration from the attached designs. You may try to incorporate the botanicals visuals as in the Bio Whiskey designs. Please check the herbs used in the product on the Rum page of our brochure. I have a particular leaning towards embossed (raised) print of the main elements . You may try a label in a cut pattern like in the Scotch blue or the LaOrden Del. You may use the Bio collection logo or the Bio liquors India logo too if you can accommodate. this product is in the Bio line hence we would like to have the name Bio mentioned, or may be just use the Bio Logo on the top followed by the word Moksha or the Bio Collection Logo in the bottom. The word Moksha will be the actual brand name. The design inspirations are: a) A bird liberating from a cage. You can use the abstract imaging and the word play like in LaOrden Del Liberatador. b) An abstract human head with something emanating from the top denoting a liberation. Any of these abstract presentations have to be surrounded by the name and matter with some botanicals around. Please check the Debdutta and Sasha designs.
Description of the product target audience
Sophisticated and savvy drinkers who like eclectic and new innovative products, and also serious rum drinkers.
As per the Label attached above.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
shakhim1 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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