steven.gilbert got their new product label by running a design contest:
Design an industrial look gin bottle label for our festival style wedding
Check out steven.gilbert's Product label contest…
Food & Drink
Railway Lane Distillery
Description of the product
This product label is being produced for our wedding to rebottle different custom produced gins that we will be serving at an outdoor feastival style event.
Description of the product target audience
The guests attending our wedding are fun loving, relaxed, slightly alternative people who have professional jobs. They are discerning people who love bespoke, small batch unique alcohol like this product we're putting together.
We are producing customised lables to bottle 3 different types (coloured) gin. Preference is for cream or lighter background. The brand of the product is "Railway Lane Distillery" and the name of the first gin is called "The Illusionist", as it changes colour from a deep blue to a light purple when mixed. We want the same label for all three bottles, with the name of the flavour being changed. The two other names are not known at this point. We like the images of old railway equipment like boilers and steam engines that the name "Railway Lane Distillery" could relate to. We are looking for a label that has an underground or bootleg look.
What to avoid
As we are using this label for different flavours of gin, all with individual names, we would like the name of the product eg "The Illusionist" to not be too embedded in to the design as this will make it easier to to adapt the lable to other flavours in the future.
80mm wide, 120mm high
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
steven.gilbert collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
This product is for mass market, available on the Amazon EU platform. In the supplement industry it is said that it is w
45+ conservative Germans, predominantly women. The wines are sold directly and not in shops. The label does not need to
College educated, 60-40 male/women, urban, 21-39 year olds
Dogs, any age Customers age 30-55
We all love gin. This particularly new gin is equally loved by gin and apple and Dolomites lovers. Mostly it is enjoyed
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