rebeccakn got their new product label by running a design contest:
Design a new label for an up & coming cocktail brand
Check out rebeccakn's Product label contest…
Food & Drink
GIN & TONIC
Description of the product
Simple. Clean. Easy to use. Ready-to-drink. Grab and go hassle-Free high-quality cocktail. Crisp. Smooth & Aromatic. Followed by subtle Cucumber & Yuzu citrus undertones.
Description of the product target audience
Adults 21 and older. Active. Enjoys an array of activities from outdoors, camping, golfing, hiking, concert-goer, backyard patio, pool party-goer, party-host, bar patio-seeker, and/or football tailgater. Audience is looking for a great cocktail and an easy alternative to beer and wine. Enjoys cocktails but dislikes having to haul all the heavy glass and ingredients to his/her final destination. Audience is more Male than Female. However, both are likely to enjoy a beverage from Simplicity.
A label design for a standard 12 oz. aluminum can that is able to scale for multiple products within the Ready-To-Drink category. The product will be sold per can or as a four-pack (tied together with plastic rings). The label will be printed on a matte finish and wrapped around the entire body of the can, including the neck. Text is not recommended on the neck but the designer can use color. Designer can use the aluminum background as part of the design. If the design lends itself, we have some flexibility in spot printing ink treatments on the label, such as “text” or other design elements. Designer can highlight "Cucumber & Yuzu Lemon" ingredients on the front of the can. Label must meet TTB regulations. Label must have the brand (Simplicity) on the front of the can, class (Ready-to-drink) also on the front, “manufactured by XXXX City, State”, capacity “12 oz”, percentage alcohol “6%” . Government warning on the side or back.
What to avoid
No fruit illustrations. Avoid too feminine Looking brands (such as - Spike Seltzer, Joia Spirit, Press etc.). No liquid examples of what the beverage looks like on the label design (i.e. Malibu canned drinks). No Slim can designs. Avoid overly complicated illustrations/designs. Simple is better.
Template is attached; 12 oz can
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
rebeccakn collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
The design meets all of the requirements that were detailed in the creative brief and has come to life to become a beautiful can label. Turklight99, the designer, was great to work with. He understood feedback and was quick to make the necessary revisions. This was a great experience and very happy to have landed on a final product design. It is beautiful!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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We all love gin. This particularly new gin is equally loved by gin and apple and Dolomites lovers. Mostly it is enjoyed