Howard84 got their new product label by running a design contest:
Design the labels for a new California Whiskey
Check out Howard84's Product label contest…
Food & Drink
Description of the product
Riptide is a high proof (118 proof), flavorful Cask Strength rye whiskey. It is ultra premium, exciting, smooth and just a little bit dangerous. High end, upscale, flavorful Rye whiskey with complex flavors. Even the empty glass smells fabulous.
Description of the product target audience
Energetic, social, creative and active adults who enjoy whiskey. Financially sound, 25- 50 years old, men and women who like to eat and drink out.
We need an enticing label for our whiskey bottle. Either one label that wraps around the bottle, or a front/back label pair. We are open to both concepts. Front label needs art/design and the Riptide name. Front panel of the label needs to include the bottle size: 750mL and the proof (59% Alc/Vol). These can be small and at the bottom of the label, but need to be on the front. The label should have the words "Cask Strength" or "Cask Strength Rye" on the front of the label. The back will have the UPC code, the words "Produced and Bottled by CALI Distillery) Gardena, CA , the government warning, the star -k symbol (The gov warning needs to be in letters at least 2mm high. The star-k symbol can be small and tucked in near the upc code. it doesn't need to be prominent. 3mm is fine. ) The name RIPTIDE should be in our streetbrush font. Use the font as a guide for your design. We are open to suggestions and new ideas for the label. Edgy street art or sophisticated brash. Show us your vision.
What to avoid
We can't show a surfer or other athlete on the label. (some of our markets prohibit promoting alcohol with sports) We want an uncluttered, sleek look and would prefer that any art should be worked into the design and not just clipart or an image dropped in above or under the text.
please see the attached bottle image/specification files. We can have either a wide wrap around label, or two labels front and back
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Howard84 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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