CharlieBeer got their new product label by running a design contest:
Design a Lager Beer Label - Daycation Lager!
Check out CharlieBeer's Product label contest…
Food & Drink
Troubled Monk Daycation Lager
Description of the product
We are launching a new Lager! Its a really easy drinking beer that will be called Daycation. A Daycation is a vacation that lasts one (or only part) of a day. I want you to look at our existing labels and create what you think a great Daycation label would be!! You don't have to follow our previous label designs - be creative! Think relaxing at home, hanging out with friends, sitting in a kiddie pool, floating down a river, summer and winter (or neutral, so people drink it in both seasons), spontaneous day trips - and please incorporate some humor!
Description of the product target audience
People wanting an easy drink beer when they are relaxing and having fun.
I have provided detail in the above, and pictures below. I want to designer to take a fresh approach to the design of this label while still staying true to the brand standards
same as labels I have provided samples of. I will provide the barcode to the final designer.
CA$1,099 Gold package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
CharlieBeer collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
consumers of 30-45 age group, corporate/business people
We'd like the bottle to appeal to a large demographic, from ages 20-60+, men and women.
21 years old and up!