CBS Labs got their new product label by running a design contest:
Design Product Label for Probiotic Supplement
Check out CBS Labs's Product label contest…
Food & Drink
Description of the product
This is a high-end health supplement with a lot of science behind it. It is completely unique and has a patent-pending. It will probably start a trend.
Description of the product target audience
Our customers are people who are interested in their health and who are probably up-to-date on current health and nutrition trends
Because of the type of product (health supplement) the label has to carry a lot of information which limits graphics somewhat. Despite this, we are looking for a vibrant, colorful, striking design that still looks like a high-end, science-based health product. We want it to stand out on the shelf and on the internet. It needs to be arresting enough catch peoples eye whilst still looking classy. Bright enough to grab their attention, conservatively chic enough to reassure them it is a real quality product they can trust.
What to avoid
Too dull or too garish. Anything not really special.
Bottle Size 3" Tall and 1.5" Diameter Label Size: 2" x 5.75"
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
CBS Labs collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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20-35 year olds, men and women, living in the US (think Austin, Texas), health conscious (non-GMO, vegan, gluten-free)
Female, 25-55, hour north of Austin, Tx, average income
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