Pontoonbrewing got their new product label by running a design contest:
Extra Extra Jameson Caskmates Beer Label
Check out Pontoonbrewing's Product label contest…
Food & Drink
Description of the product
This is a beer label for our Extra Extra Irish Dry Stout in collaboration with the Jameson Caskmates program. Because we are working with the Jameson team on approvals, we will need an artist who is available periodically for edits their legal team may. Once completed, this label will feature both our brewery and Jameson Caskmate's logos and can be used for portfolio work.
Description of the product target audience
This beer will be available in Georgia and our target audience is about 25-55 both men and women.
We are envisioning a newspaper style label with the "main story" being the title and beer style - "Extra Extra" "Irish Dry Stout". We would like to have our building be on the front in an old timey photo style. We'd like to have a newspaper boy (although it would have to be a grown man since this will be on a beer label) and have him wearing a newsboy cap. Bonus points if he can be holding a newspaper that would be what is featured on the can (a newspaper inside a newspaper repeating image).
What to avoid
Would like to not have any colors used, black and white preferred. Kids are not to appear on the label.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Pontoonbrewing collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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