albertprokey got their new product label by running a design contest:
eye catcing design for supermarket shelves for a water kefir drink
Check out albertprokey's Product label contest…
Food & Drink
Prokey Agua de Kefir
Description of the product
water kefir organic drinks
Description of the product target audience
25-55 years, urban, environmental worried, ...
We need to redesign the general label but we are going to apply it only on 3 flavours, AQUA (lemon flavour), Ginger and Mint, and a new one, Mango. Agua and mint are tradicionar recipe (receta tradicional), Mango is a soft versión (SUAVE). May be we can present a little differece on the label... There are 3 important items to cath our eyes from a distance, in the shelves of the supermarket 1) The brand, Prokey, 2) The product: agua de Kefir, 3) It is organic (ecológico or BIO in Spanish). The contest is based on the design of Prokey AQUA but the winner must create 2 other labels (is juts change color and some text). Now the labels are transparent, but it is not necessary. The bottle is not very beautiful so the label must be magnificient. play, take risks, you are welcome ask anything you need
Size is 19x8,3
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
albertprokey collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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Aimed at a young audience between 25 and 40 years old both sexes of upper middle class.