Alazani Winery got their new product label by running a design contest:
Georgian Grape Vodka - "Alazani"
Check out Alazani Winery's Product label contest…
Food & Drink
Other color requirements
Designers can also use gold elements
Iveria Alliance Group, IAG
Description of the product
"Alazani" is a unique Grape Vodka. Made from traditional Georgian grapes - Mtsvane, Rkatsiteli, Kisi and many others. One very important fact is that there is no such product in the market yet. Another fact is that it's not Grappa or Chacha (produced from grape waste which is left after grapes are manufactured). Georgian Grave Vodka is produced from brandy spirit after it is distilled - rectificised and gains 96% alc by vol after this process. Later it is mixed with water and alc drops to 50% by vol. This will be a new and original product from Georgia. The brand is named after river Alazani, which is associated with one of the oldest winemaking and winegrowing zones, situated in Eastern Georgia, Kakheti region.
Description of the product target audience
Location China and Asia market. Age 20-65. Gender - mostly male. Average and high income
There must be NO LABEL. The whole design must be PRINTED ON BOTTLE. The bottle will be matt white, not transparent. This drink will be in premium category, and will have a high price. Product name "Alazani" must be handwtitten font. Iveria Alliance Group logo must be modern and sophisticated (use abbreviation IAG). The front of the bottle must have "Alazani" brand name, "Georgian Grape Vodka" - this phrase must be seen very easily, it's the most important information about the product, which must sell it. The brand name Alazani and Georgian Grape Vodka must be the leading info. Producer logo (IAG) must be in second place. The design must be luxury, modern, not loud but eyecatching. We want red and neutral colour combination or red, neutral and black. We are also interested in what colours the designers can advice us except BLUE, LIGHT BLUE and BROWN. Also it must have Alc. by vol: 50% and capacity: 700 ml or 70 cl. The back label must have some information text, company logo, product name, Alcohol and bottle capacity. Also EAN 13 barcode and bottling date rectangle. The designs in the attachment are Belvedere and Octavia and have the exact concept of what we need. And Smirnoff has that leading red color. The cap must be either transparent or red. The cork must be natural wood.
What to avoid
The fonts must not be too ornamental or stylized.
The bottle capacity is 70 cl (700 ml). We've attached the drawing. There are no restrictions on the dimensions of the design, it must be ergonomical.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Alazani Winery collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Millennial's and people within the 28-48 age market, mostly food oriented individuals who live urban cities. We are tryi
Those looking to be at their peak performance and very interested in health and wellness with natural, health boosting i
middle to high income individuals (primarily middle). Price range per bottle: $18-$30. Age range: 26-40 year olds. New g
To clean the grates on your bbq.
We all love gin. This particularly new gin is equally loved by gin and apple and Dolomites lovers. Mostly it is enjoyed