joyceej got their new product label by running a design contest:
Giving Betty Crocker a run for her money with a Vintage Modern label for a healthy baking startup
Check out joyceej's Product label contest…
Food & Drink
The Mindful Baking Company
Vanilla Cake Mix
Description of the product
Healthy home baking for everyone, made easy. We are baking the world a better place by MINDFULLY striving to bring you and your family healthy, delicious baking options made of all-natural wholesome ingredients. Our cake mixes are gluten free, nut free and dairy free. Low sugar and made of all natural, sustainable coconut sugar. You can have your cake and give back too! Each cake mix purchase provides a person with a meal in a developing country. We are on a mission to feed one million people.
Description of the product target audience
The typical non-celiac gluten-free consumer is an affluent, well-educated married woman (early to mid 30's) who is responsible for her household’s grocery who always reads product labels before purchasing and is focused on bringing home food she believes to be healthy and made with natural ingredients.
*Winner will have a chance to design future packaging, labels, marketing material* I am looking for a label for the mason jar stand up pouch packaging attached. I need a eye catching label for the front containing our logo, product name, gluten-free, nut free, dairy free. It needs to delicious and welcoming, friendly and warm. I would love for you to work with our colours (see attached) in our logo but I am open to other colours if you feel they work better. I'm looking for a vintage/retro but modern look that still feels warm and friendly. I want it to evoke people's memories of freshly baked bread or cake from grandma's old kitchen and memories of her using her vintage kitchen aid stand mixer or something like that. The label in the back with will contain a nutrition facts table (please leave space for that), instructions on how to bake the cake, ingredient list, company address in both english and french (please leave room for that).
What to avoid
I am open to seeing what your beautiful minds will create :)
width 15cm height 8cm with potential for editing later please
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
joyceej collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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