ruthe got their new product label by running a design contest:
Help create a wine label for one of Australia's best loved Shiraz's.
Check out ruthe's Product label contest…
Food & Drink
We are a 30 year old, family owned and run winery. We pioneered premium sparkling wine in Australia and are highly regarded for this and our Heathcote Shiraz. We produce around 40,000 cases of wine a year and export to 5 countries.
What's your vision?
I'm looking for a new label for our most popular product, Cambrian Rise Heathcote Shiraz. This product is the cheapest of 3 Heathcote Shiraz's that we make but still retails for $30 per bottle in Australia. The product is called Cambrian Rise because of the soil in the Heathcote region, which is Cambrian soil, some of the oldest soil on the planet. Our owner John is considered one of the pioneers of Heathcote Shiraz. Over the years we have won 3 trophies and 55 gold medals over 19 vintages for these wines and they are rated some of the very best in the region (if not the state). In terms of how this wine fits into our portfolio, we have 2 Heathcote Shiraz's that are made from our own vineyard in the region and are our flagship products called: Heathcote Shiraz (RRP$75) and Heathcote Shiraz Reserve (RRP$105). This wine (Cambrian Rise) is made up of a blend of other vineyards in the region and is considered the baby of the range. The winning design will be one that can bring our Cambrian Rise into the Heathcote Shiraz range by utilising a number of the same elements of this label (see file titled Heathcote Shiraz 2012) whilst making it obvious that this wine is cheaper (but not cheap). The elements I am attached to are the colour (yellow) and the HR emblem in the corner, as it is represented by all the wines in our portfolio. Everything else is up for grabs. If you feel that you can do a better job of the whole Heathcote Range than feel free to show me that as well. It is important to me that these wines fit in our portfolio. Please look at the other wines we make in your designs. The words that I would use to describe these wines are masculine, artisan, earthy, premium, boutique, hand crafted and intense (with a hint of elegance). Ideally the label would portray this. For the winning designer there may be the possibility for more projects including capsules, cartons and other label redesigns.
In the attachments below I have included the current label and bottle shot for Cambrian Rise , Heathcote Shiraz and Heathcote Shiraz Reserve. I have also included our company logo and our company portfolio so that you can see where the product fits in the portfolio (this is important). I personally have found this project quite challenging and I look forward to seeing what you come up with.
A$1,499 Custom package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
ruthe collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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