laetitia.redon got their new product label by running a design contest:
HEXIS ENERGY DRINK LABEL
Check out laetitia.redon's Product label contest…
Food & Drink
HEXIS ENERGY DRINK
Description of the product
We are HEXIS Energy, a French company that is the sole distributor of its own energy drinks. The taste of our 25cl slim can is a strawberry Energy drink. We launched this can 10 years ago. The colors were red and grey. Some years ago, we decided to modify that and to have a pink and grey cans as the flavour inside is strawberry. But now we would like to go back to our historic colors which are red and grey. Our logo is mainly composed of our star.
Description of the product target audience
Our public is: teenagers, night clubbers and extreme sports riders. Our main target is mainly male, 18-40 years old.
DESIGN We want to modify the label design of our flagship product, a strawberry Energy drink in a 25cl slim can, to improve it. This is an aluminium can, with an original taste (strawberry flavour). The label has to be harmonious, classy and punchy. This label has to be punchy to distinguish itsef from other energy drinks. A creative idea to improve it would be much appreciated. The colors of this can should be grey and red, the colors of HEXIS Energy. You have to keep in mind that this can could be declined in other colors for other energy drinks' flavours. TARGET We want to distinguish the can even more from all the other energy drinks. We are distributed in restaurants, bars and night clubs but also in supermarkets and hypermarkets. The can has to be classy and to bring out in the ice-buckets given in night clubs, but also emphasized in supermarket's shelves.
What to avoid
€449 Silver package
Every design category has flexible pricing for all budgets. Product label starts at €269.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
laetitia.redon collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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