meierbates got their new product label by running a design contest:
Intriguing Wine Label Project - high concept idea
Check out meierbates's Product label contest…
Food & Drink
Scissor Kick Cellars
Scissor Kick Cellars - Australian Semillon (Wine Label)
Description of the product
This is an Australian white wine. Our Semillon is a dry style white wine with lemony, citrusy flavor profile and balanced acidity. We wouldn't say it's "sharp" but it is not a round, oaky white wine like some california chardonnays.
Description of the product target audience
Our client is a winery that is producing wine for a direct to consumer wine club. The members of the club are 50-50 male-female, US only and are part of the club because they want to discover new wine.
We are intrigued with the name "Scissor Kick Cellars" and want to see what that inspires. We are looking for a label set - front and back label for this wine. Front label is 3.75" w x 5.25" h, back label is 3.75" w x 3.75" h. This is a 'concept' piece, not to be taken literally. Die cuts, high-build, deboss are all possible. Is the label cut up? Does the label have silver foil? Think 'edgy' (no joke intended) and good luck!
What to avoid
We know we DON'T want silhouettes of soccer players, wrestlers or swimmers.
FRONT LABEL 3.75" W X 5.25" H (PORTRAIT) BACK LABEL 3.75" W X 3.75" H (SQUARE)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
meierbates collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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