ksenia.prof got their new product label by running a design contest:
Irresistible new label for Feel Rebel Kombucha wanted
Check out ksenia.prof's Product label contest…
Food & Drink
Feel Rebel Kombucha
Description of the product
We are Kombucha Hill - small team of kombucha brewers from St. Petersburg. We have set first kombucha production 2 years ago and now Kombucha Hill is a market leader among other kombucha drinks. We would like to introduce a second line under new brand Feel Rebel Kombucha. it will stay raw, organic, delicious refreshing fermented tea, where we would experiment more with flavours, think of strawberry/basil, apple/cinnamon/ginger.
Description of the product target audience
Currently we have equal distribution between male and female customers. We see the strong response from customers who practices yoga, active sports, meditation, vegan and vegeterians, healthy living, healthy diet, biohacking. Yet we see also that there is also a group of people who consume the product because they liked our current label or they have heard about it as a trending drink.
We would like a new label to be associated with: - pure, clean, healthy, organic, artisan - catchy/ artistic/ so customers would be triggered to get in in hands and try/learn more, thus the frond of the label should contain a minimum of information, i.e raw organic drink from St. petersburg, full of goodness such as probiotics, vitamins and antioxidants, low in calories - our preference is for minimalism, earthy colors - it should be perceived as a premium product - choice for feel rebel name can be explained by our attempts to experiment and do some unconventional combinations, yet it is also a message to consumer to feel rebel, feel goodness when they drink it and when they say no to sugar drinks. You can see the current bottle shape on kombuchahill.ru. We are open to explore the variants with dark bottles as well. Color of the drink varies from light green, to red, orange. - Our original brand kombucha hill should not be present, as we really want to have a second line
What to avoid
We are very open to any suggestions. In regards to usage of stock images - we are not sure. now we do use them and it doesn't feel right as we feel it is not authentic enough.
The exact size of current label is 93,5 ml ( width) and 75 ml hight. we are open to other formats, suggestions.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
ksenia.prof collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
It was a pleasure to work with Lauren! She was easy to communicate with and listened and interpreted to our ideas and requests perfectly. Will be sure to be doing some projects together again.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Wine needs mass appeal as sold internationally
Men and Women, Typically ages 25-50, people that want to increase energy and passion within their relationship.
Males (21-65), millenials in beach towns, bars across the USA and more
21-45 year old male/female entry level wine drinkers it sells for 24 a bottle retail