American Royal Tea got their new product label by running a design contest:
Jazz Age tea brand looking to elevate brand with new labeling
Check out American Royal Tea's Product label contest…
Food & Drink
Other color requirements
You can use the colors below as a guide. Feel free to use them in your design. Main Colors (Hex): #FF6161 #242D2B Bestseller Product Colors: African Chai 53B29B 5BB6AC 44796E 112523 FFFFFF Lavender Lady Grey 64367C 0A040D 412556 07040A FFFFFF La Tea En Rose B1028B 850286 640342 880041 FFFFFF Sleepeasy Speakeasy 8A560A 100C00 321801 3E2C01 FFFFFF B7670B
American Royal Tea
American Royal Tea
Description of the product
American Royal Tea only uses premium, non-GMO, 100% organic herbs, spices, flowers, leaves, and dried roots to develop unique, small-batch, luxurious, hand-blended teas, traditional teas, and herbal infusions. Tisanes and teas are sourced from organic farms and suppliers who are committed to non-GMO crops and sustainable practices.
Description of the product target audience
- 28-40 years old - Female - Metro urban areas (California and New York) - Income Range: $45,000 - $67,000/year
My loose leaf tea is packaged in sustainable 2-piece paper cylinders/canisters (image attached) that range in 2 oz., 4 oz., and 5 oz. sizes. I have over 10 single estate and blends with more expected. I need a design that is cohesive, instantly recognizable, and ties those blends together as belonging to one brand. The design *must* include the company's "tilted teapot" logo (see attached image --logo within a circle), be easily "readable," prefer it to have a 1920s/1930s nouveau retro design style, and may include current 1920s images used for tea blends. (One image, per blend --or choose only one image to represent one label with color variations.) Current blend labels can be found at: https://www.americanroyaltea.com/shop (If there are images currently associated with the blend, please keep them or use a closely matching image.) This design must be editable in-house if I need to change colors/size, as needed. For this project my brand is using the 2 oz. cylinder size with specs attached. This label will wrap around the cylinder's circumference with room for lid removal OR you can provide a label that wraps around the circumference or the cylinder's body and lid --allowing for removal of the lid. Image must include an area to list ingredients (1-2 lines), and must include somewhere on the packaging (please review shop labels to to see how they're currently used - https://www.americanroyaltea.com/shop : - 100% Organic - Non-GMO - Made in the U.S.A. Feel free to use tropical plants, bright colors, etc., in design. Please visit my Behance "moodboard" for more ideas around this concept: https://www.behance.net/collection/173857531/Tea-Packaging
What to avoid
Please stay away from schlocky stock photos of flappers (Ex., https://media.istockphoto.com/photos/flapper-girl-series-picture-id155099097 --Don't use THAT TYPE/STYLE OF PHOTO) . The design should be clear and instantly recognizable. Don't use "zany" fonts that are difficult to read.
2 oz Paper Canister Dimensions Outer Diameter x Height (including lid): 2 inches x 4-11/16 inches 52 mm x 119 mm Body Height (not including lid or inner body): 3-1/4 inches 82 mm Lid Height: 1-7/16 inches 36 mm Inner Diameter: 1-11/16 inches 44 mm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
American Royal Tea collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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