kiam.letchup got their new product label by running a design contest:
Jester's Heartbreak - Craft Beer Label
Check out kiam.letchup's Product label contest…
Food & Drink
Description of the product
Jester's Heartbreak is a craft beer. It is a Berliner Weisse style sour beer, with raspberries, passionfruit and a hint of rose.
Description of the product target audience
Craft beer enthusiasts. Hipsters who would be willing to spend a little bit more on beer. Typically 24 to 40 year old males however enjoyed by all. Located around the inner-city suburbs of Melbourne.
A beer bottle logo - telling the story of a jester who has recently had his heart broken by a princess who left him for prince charming. Front side : - Name of the beer - "Jester's Heartbreak" - An illustration of a heartbroken jester or something playing with the idea of heartbreak. I imagined a hand clutching a heart. - Name of the style - "Berliner Weisse" - Alcohol percentage - "3.6%" Back side: The following sentences are examples and works in progress. Ideally, I would be able to replace the underlying text with something else in the future. - Poetry - "Never was there a tale more woe, than that of the jester and his elusive Rose" - Description of the beer - "Splendidly tart, tainted with the sour taste of heartbreak." - Space for barcodes and alcohol warnings labels - to be added later. Most of this is the inspiration. Feel free to be creative and change anything you want keeping to the theme of Jester's Heartbreak.
What to avoid
Except for the name of the beer ("Jester's Heartbreak") please avoid having text that can't be edited by me in the future. The text for things like the description of the beer will probably change.
A$399 Bronze package
Every design category has flexible pricing for all budgets. Product label starts at €269.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
kiam.letchup collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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